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Industrial · Enterprise Workflow

Baker Hughes

Turning fragmented industrial workflows into a reusable, responsive product surface.

Role
Senior UX Designer
Timeframe
6–8 Months
Domain
Industrial
Tools
Figma · Miro · Jira
12 shipped· Reusable workflow patternsReduced· Onboarding timeDesktop → Mobile· Responsive coverage
Baker Hughes enterprise website displayed on a desktop monitor in a modern office setting.
Problem context

What we were up against.

Field engineers navigated 5+ tools to complete a single inspection workflow — each with its own IA, onboarding, and device constraints.

Research insight

"Baker Hughes teams were scaling digital operations across geographies and devices, but the product surface hadn't kept up."

Grounding insight from discovery — the sentence that shaped every design decision.

Science framework

Six lenses on the same problem.

A thinking model I bring to every project — six disciplines used as lenses, not metaphors.

History

Reviewed a decade of industrial software to see why field tools splinter faster than they converge.

Geography

Followed engineers across rigs, plants, and offices to design for hand, glove, and desk.

Physics

Balanced information density against motion and glare in real field conditions.

Chemistry

Distilled 5+ tools into 12 reusable workflow patterns other teams could compose from.

Biology

Studied team adoption behaviour to design onboarding that meets engineers where they are.

Mathematics

Tracked reuse, pattern coverage, and onboarding time as leading indicators of scale.

Design process

From operational complexity to data-driven industrial experiences.

  1. 01

    Problem Framing

    Understanding business goals, operational challenges, and the needs of field engineers and enterprise users.

  2. 02

    Research & Insights

    Conducting stakeholder interviews, analyzing workflows, and identifying inefficiencies in existing processes.

  3. 03

    Experience Strategy

    Defining user journeys, information architecture, and task flows for complex industrial scenarios.

  4. 04

    Concept & Wireframing

    Exploring low-fidelity solutions and validating high-impact workflows and critical user journeys.

  5. 05

    System & Interaction Design

    Designing scalable interfaces using reusable patterns, data visualizations, and design system principles.

  6. 06

    Validation & Iteration

    Testing prototypes with stakeholders, refining interactions, and incorporating feedback to improve usability.

  7. 07

    Final Solution & Business Impact

    Delivering a streamlined enterprise experience that enhanced operational efficiency, decision-making, and user productivity.

The story in one page

Situation

Baker Hughes teams were scaling digital operations across geographies and devices, but the product surface hadn't kept up.

Task

Unify workflows, ship a responsive experience, and build patterns other product teams could reuse.

Action

Mapped end-to-end operator journeys, defined 12 reusable workflow patterns, redesigned onboarding, and drove responsive breakpoints across core modules.

Result

Delivered a responsive workflow library adopted by adjacent teams, cutting duplicated design work and shortening onboarding.

Final screens

Selected surfaces.

Baker Hughes Manage My Account dashboard shown on an iMac.
Baker Hughes My End User Agreements screen shown on an iMac.
Impact

Outcomes, honestly labelled.

Measured Observed Projected
Measured
12 shipped

Reusable workflow patterns

Observed
Reduced

Onboarding time

Measured
Desktop → Mobile

Responsive coverage

Learnings

What I'll carry into the next project.

  • 01

    Enterprise responsive isn't a viewport problem — it's a workflow problem.

  • 02

    Patterns beat pages. Ship the pattern, then the page.

  • 03

    Onboarding is the fastest ROI in enterprise UX.

Let's talk

Interested in working together?

Selective full-time, consulting, and advisory work in enterprise SaaS, healthcare, mobility, and AI.

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