Healthcare · Enterprise SaaS
CAQH
Compressing a compliance-heavy healthcare workflow into a system providers actually finish.
- Role
- UX Designer
- Timeframe
- 1+ Year
- Domain
- Healthcare
- Tools
- Figma · Design Tokens · Maze
What we were up against.
Credentialing and directory workflows for U.S. healthcare providers were slow, error-prone, and duplicated effort across teams.
"CAQH platforms are critical infrastructure for over 2M U.S. providers. Legacy IA, inconsistent components, and OCR friction were bottlenecks."
Grounding insight from discovery — the sentence that shaped every design decision.
Six lenses on the same problem.
A thinking model I bring to every project — six disciplines used as lenses, not metaphors.
Traced two decades of U.S. credentialing to understand why every prior digitisation attempt stalled at adoption.
Mapped provider workflows across 50 states and their varied compliance surface area.
Identified friction points where cognitive load spikes and momentum collapses in long forms.
Broke the workflow into isolated reactions — upload, validate, attest — then recombined them with less error.
Watched how teams metabolise a design system: what they adopt, what they reject, what they mutate.
Measured completion time, error rate, and prototyping velocity to move from opinion to evidence.
From complex workflows to scalable enterprise experiences.
- 01
Discovery & Alignment
Understanding business objectives, stakeholder needs, and the challenges within provider data management.
- 02
User Research
Conducting interviews, workshops, and workflow analysis to uncover pain points and user needs.
- 03
Experience Architecture
Mapping user journeys, defining information architecture, and simplifying complex enterprise workflows.
- 04
Wireframing & Exploration
Designing low-fidelity concepts to validate task flows, edge cases, and high-risk interactions.
- 05
Design System Integration
Building consistent experiences through reusable components, patterns, and accessibility standards.
- 06
Validation & Refinement
Evaluating prototypes with users and stakeholders, iterating based on evidence and feedback.
- 07
Final Solution & Impact
Delivering scalable enterprise solutions that improved usability, efficiency, and operational outcomes.
Situation
CAQH platforms are critical infrastructure for over 2M U.S. providers. Legacy IA, inconsistent components, and OCR friction were bottlenecks.
Task
Modernise core workflows and introduce a design system that scales across multiple product lines.
Action
Led IA audits, rebuilt the OCR upload experience, established a token-driven component library, and partnered with engineering on adoption playbooks.
Result
Providers completed OCR flows 40% faster, navigation errors dropped 25%, and prototyping cycles across the org improved 30%.
What the team said about working together.
"Ashok was such an asset on the CAQH design team. His work was always on point, he was a good presenter and communicator. His design skills are impressive and he always understood how to execute the work that was expected of him. He is an excellent team player, accountable, and reliable."
Sara Walker
Client
"Ashok has been an exceptional contributor to our UX team, leading the design of mobile and tablet screens with precision and a strong user-centered approach. His initiative to learn and apply MUI has greatly enhanced the consistency and scalability of our design system, and he's quickly become a trusted resource for implementation guidance. Ashok consistently delivers high-quality work on time, even under tight deadlines, demonstrating reliability and strong project ownership. His support for new team members—through mentoring and knowledge sharing—has also helped foster a collaborative and inclusive team culture. His technical growth, responsiveness, and team-first mindset continue to elevate the impact of our UX efforts."
Irby, India M
Client
Selected surfaces.
Outcomes, honestly labelled.
OCR completion
Navigation errors
Prototyping cycle
What I'll carry into the next project.
- 01
In regulated domains, clarity is a compliance feature.
- 02
Design systems land only when engineering owns them with you.
- 03
Small IA fixes often outperform large redesigns.
Interested in working together?
Selective full-time, consulting, and advisory work in enterprise SaaS, healthcare, mobility, and AI.
Next project
Baker Hughes
Turning fragmented industrial workflows into a reusable, responsive product surface.
View case study